Bottle redesign
Heinz prompt page mockup
Heinz "What's Your Type?" Quiz Page
Breakfast table card game
Breakfast table card game coaster cards
Let It Burn Cookbook
Description
PROBLEM FROM THE BRIEF: Make Heinz Jalapeno Ketchup the #1 breakfast staple
INSIGHT: People are often grumpy in the morning and don’t feel like talking.
BIG IDEA: Turn your mundane morning conversations into something spicer.
This student campaign titled 'Spice Up Your Morning Conversations' was published in United States in December, 2024. It was created for the brand: Heinz, by ad school: S.I. Newhouse School of Public Communications. This Design, Digital, and Experiential media campaign is related to the Food industry and contains 7 media assets. It was submitted 2 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Emma Johnson
Copywriter: Vivian Yang
Instructor: Mel White
Voice Over: Vivian Yang
