ADVERTISING

McDonald's

Spaceman Stu, Bebe

Agency: Leo Burnett

Description

Spaceman Stu is set in an illustrated universe of a child's vivid imagination; a stylized and slightly disproportionate world in which fantastical stars hover around the characters and gravity works selectively. The spot stars a character that hovers impossibly over the globe and inside of a McDonald's, smiling as he enjoys his Happy Meal. His large head and helmet, short arms, and odd body proportions created a physical makeup that rendered certain actions impossible and presented difficulties in making the character look comfortable. Kompost used creative problem solving - like cropping in very tight whenever the character's hands interacted with the helmet - to circumvent the awkward movements. Kompost drew the character's mouth in cell animation and later projected onto the 3D geometry, a process that took extensive back- and-forth internal coordination.

This professional campaign titled 'Spaceman Stu, Bebe' was published in United States in September, 2010. It was created for the brand: McDonald's, by ad agency: Leo Burnett. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 14 years ago.

Credits

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Keith Hughes
Agency Producer: Eric Faber
Production Company: DUCK
AD & Director: Oliver Conrad of Kompost
Executive Producer: Gian Klainguti of Kompost, Mark Medernach
Production Manager: Terri Watanabe
CG Supervisor: Kenneth Polonski
Lighting and Rendering: Kenneth Polonsky
Lead Animator: Christian Semczuk
Layout and Additional Animator: Laszlo Nyikos
Lead Compositor: Olio Vergine
Nuke Compositor: David Francois
Liquid Simulations: Christopher Soyer
Particles and VFX: Ernst Schwarz
Rigger & Modeller: Boris Ignjatovic
Additional Modeling: Adam Juhasz

ADVERTISING

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