#SorryTooPopular

OATSIDE APOLOGIZES FOR BEING TOO POPULAR.
A popular oat milk brand turned weakness into opportunity in the cutest way ever.

While social medias make it so easy for people to complain about brands these days, it’s so tough for brands when they get complaints about every little thing –even being too popular.

Take an oat milk brand like Oatside for example, their products are so popular it went out of stock only after a couple months of first distribution and they got complaints from Twitter about how their milk tastes good but so hard to find due to their product availability. Instead of apologizing to those complaints like how normal brands would, Oatside take their apology to the cutest approach ever! Using the platform where the problem starts, they initiated the conversation on Twitter by saying sorry for being too popular while solving the problem by announcing a big restock and tagged those people who complained to accept the apology. They went even further by creating a special gift set with hand-crafted, customized postcard as an apology to each and everyone who complained. Such act of sincerity completely won the public’s hearts resulting in free media from real consumers shares that helped spreading not just how cute and loveable the brand is but also how delicious their product is that it became out of stock so quickly.

At the moment, the brand no longer has to worry about sales or brand love from consumers too. The only thing they have to worry about is keeping the stock available now that they became even more popular!