Kickbike
Brick Wall
Slide
Unicycle
Description
Smash is a snack bar. The brand shares its name with the universal sound of failure: "Smash!". Using found fail footage we created a campaign that builds memory structures between what you love to see on the internet and what you love to eat when you scroll the internet.
This professional campaign titled 'Smash' was published in Sweden in May, 2024. It was created for the brands: OLW and Smash, by ad agency: KID. This Digital and Film media campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted 7 months ago by PR/Creative: Samuel Skwarski of KID.
Credits
Advertising Agency: KID, Stockholm, Sweden
Production Company: KID, Stockholm, Sweden
Art director: Jörgen Berglund
Copywriter: Jacob Eklöf
Creative: Samuel Skwarski
Visualizer: Jan Sjöberg
Client Manager: Susanne Göthberg
Client Director: Jenny Mechbach Sehlstedt
Creative Director: Elisabet Fischer
