Description
You’ve heard of Bigfoot, but have you heard of Smallfoot? It’s time we all learn about the tiny energy footprint legend.
The intrepid Smallfoot tracker (Hemingway Flynn) is on a mission to track down Smallfoot, inadvertently sharing his energy-saving wisdom with the world.
The search remains ongoing, but alleged sightings have sparked excitement and encouraged people across the city to reconsider their energy habits.
Here, we used video teasers, paid social content, faux influencers, and any means necessary to build the lure and excitement that something was amiss in Colorado Springs.
Smallfoot. He’s here. He’s real. And he’s really energy efficient.
This professional campaign titled 'Smallfoot' was published in United States in June, 2024. It was created for the brand: Colorado Springs Utilities, by ad agencies: Hall Pass Productions and Vladimir Jones. This Audio, Digital, and Integrated media campaign is related to the Public Utility industry and contains 2 media assets. It was submitted 17 days ago.
Credits
Executive Creative Director: Jim Morrissey
Creative Director: Paul Kwong
Associate Creative Director: Zack Shockley
Copywriter: Blair Freeman
Designer: Sophie Graephenhain
Production: Hall Pass
Production Artist: Zach Bretz
Account Lead: Stella Howard
Senior Proofreader: Dan Rosing
Account Support: Noah Shade
Print Production: Rhonda Van Luhrte
