animation promo for 7 Eleven | SLURPEE
Description
7-Eleven is a go-to convenience store for food, gas, snacks, and hot and cold beverages. Cold drinks are a popular item at 7-Eleven. SLURPEEs are no exception, especially for Hawaiians. Every Hawaiian has their favorite SLURPEE. We decided to give a tribute to all who love the drink by creating characters that represent different sizes of the SLURPEE cups — from small to extra large.
We designed characters for each drink. Each has its age, ethnicity, activity, and, of course, favorite SLURPEE cup. Meet uninhibited and fearless Kai, always smiling Liam, never-afraid-to-take-a-bite-out-of-life Mateo, and lovely Emma!
As a result, our agency developed a creative concept for the new packaging line, including script and characters. We created the video in frame-by-frame animation, which is more laborious than classic animation but more eye-catching. 2 videos, 15 seconds each, were created for the legendary products — SLURPEE and BIG GULP.
This professional campaign titled 'Slurpee Your Way ' was published in Ukraine in June, 2021. It was created for the brand: 7-Eleven, by ad agency: And Action. This Digital medium campaign is related to the Drinks (Non Alcoholic), Food, and Retail Services industries and contains 4 media assets. It was submitted over 1 year ago.
Credits
Video content agency: and action agency
Director: Roman Ostrovkyi
Copywriter: Mariana Fedyna
Editor: Ihor Malytskyi
DoP: Ruslan Mingazirov
Production lead: Victoria Suprun
Producer: Veronika Homeniuk
Voiceover: Mariana Danchenko
Color: Konstantyn Semerei
Photo: Oleksii Samsonov
Sound design: Dzhmil' Records
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