Description
Sky offers a huge library of shows, and new ones just keep coming. But with more to watch, bingers move less and fall into unhealthy, sedentary behavior. And when they finish an episode or a whole season, they're never satisfied. They get a post-watch hangover. They want more.
SkyWalker is a new Sky app experience that lets you unlock exclusive content with the simplest form of exercise: walking. The right amount of steps will access behind-the-scenes clips, mini-episodes, and more—anything that will deepen your love for your favorite shows. So, you don't just get fit. You satisfy your cravings for content.
This student campaign titled 'Skywalker' was published in Germany in March, 2023. It was created for the brand: SKY, by ad school: Miami Ad School Europe. This Digital and OOH Outdoor media campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted over 1 year ago by Copywriter: Rafter Manguiat.
Credits
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Art Director: Thu Cao Anh
Copywriter: Rafter Manguiat
