signlingo case study
The signlingo AR scanner allows you to learn sign on the go. Once the camera opens, simply point at an object, and your avatar will demonstrate the sign for it.
The signlingo streaming extension allows you to see sign language subtitles for all of your favorite shows and movies.
Surfing the web and still want to learn? Open the signlingo chrome extension and highlight any text on the screen, and your avatar will demonstrate the sign for it.
signlingo logo.
Description
Problem: Globally, hearing parents struggle to communicate with their deaf children.
Fact: There are approximately 70 million deaf people worldwide, yet, 90% of deaf children are born to hearing parents who don’t know sign language.
Insight: Parents want a practical app that helps them learn to communicate with their deaf children in sign language.
Solution: Give hearing parents around the world multiple resources to help them learn sign language within the duolingo app.
This student campaign titled 'signlingo' was published in United States in December, 2022. It was created for the brand: Duolingo, by ad school: Syracuse University. This Digital medium campaign is related to the Education and Electronics, Technology industries and contains 5 media assets. It was submitted over 2 years ago by Art Director: Matthew Powers of Syracuse University, The Newhouse School.
Credits
Syracuse University, S.I. Newhouse School of Public Communications: Syracuse, NY, USA
Art Director: Matthew Powers
Copywriter: Jasmine Chin
