Description
During a big event like EURO2020 only the biggest advertisers with massive mediabudget get their media attention. That’s why we used a guerrilla way to get attention for Calvé, a brand of BBQ sauces for a great night of BBQ-ing and watching football with friends and family.
In a video made by friends that had a night of BBQ, suddenly an image of Ruud Gullit, Dutch football-icon, former captain of the Dutch winning 1988-squad and superstar in Italy (AC Milan) and UK (Chelsea) - appeared on a hamburger
This ‘SIGN of HEAVEN’ went VIRAL! It got a lot of presscoverages, while the media thought this could be the sign, that Holland will win the Euro Championship!!!!
This professional campaign titled 'Sign of Heaven' was published in The Netherlands in June, 2021. It was created for the brand: Calve, by ad agency: LifeHunters. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 3 years ago by Creative Director/owner: Mark van der Werff of LifeHunters.
Credits
Advertising Agency: LifeHunters, Amsterdam, Netherlands
Concept: Mark Van Der Werff
Concept: Anouk Last
