Description
To launch the product range of Mexican ready-to-eat brand Old El Paso across the Middle-East market with a bang, General Mills developed a launch film hero-ing a jingle, built around a new tagline for the region: ‘Si Habibi!’. The launch film aims to introduce Mexican cuisine to the Middle-East homemakers in a way that is fun, customizable and family-friendly.
This professional campaign titled 'Si Habibi!' was published in United Arab Emirates in September, 2019. It was created for the brand: Old El Paso, by ad agency: Socialize Agency. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 5 years ago by Group Account Director: Aurelien Fonteneau of Socialize.
Credits
Advertising Agency: Socialize Agency, Dubai, United Arab Emirates
Senior Brand Manager At General Mills: Sajjad Hussain
Brand Manager At General Mills: Adil Bashith
Creative At Socialize: Nour Mohammad
Creative At Socialize: Reem Fahd
Creative At Socialize: Alisha Gopiraj
Head Of Production At Socialize: Amr Younis
Senior Account Manager At Socialize: Rhia Samuel
Senior Account Director At Socialize: Ailidh Smylie
Marketing Director And Head Of Food Service At General Mills: Azfar Ul-Islam
