Description
Apple launches its second ‘Shot on iPhone’ campaign for Vietnam, ahead of Tết (Lunar New Year in Vietnamese). The spot features chart topping gen z superstar, Wren Evans.
The music video from TBWA\Media Arts Lab (SEA) shows off the iPhone 16 Pro’s camera capabilities. The video was directed by C Prinz, who recently collaborated with Charli XCX and Billie Eilish on the viral ‘Guess’ music video. Celebrating Wren’s love for music, it captures pride in Vietnamese creativity and inspires others to follow the creative path too. The end effect is a fresh and honest expression of Vietnam’s culture of creativity.
C Prinz worked with Vietnam's BƯỚC NHẢY dance crew and choreographer, Tyrik Patterson, who just choreographed Beyoncé’s NFL Halftime show last month, to create sequences that are both cinematic and deliberately accessible for recreation across social platforms.
The video was shot entirely on iPhone 16 Pro and showcases slow motion to a whole new level. Action mode allows for the action-packed scenes throughout the video to be smoother and steadier.
The video launches on Wren’s YouTube channel on January 17th, ahead of Tết celebrations on January 29th, 2025, and is supported by content across social platforms.
‘Save the Music’ kicks off the Lunar New Year with a song and choreography designed to get people dancing and capturing memories with iPhone.
This professional campaign titled 'Shot on iPhone - Save the Music' was published in Singapore and Vietnam in January, 2025. It was created for the brands: Apple and iPhone, by ad agency: TBWA\Media Arts Lab Singapore. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Brand: Apple
Agency: TBWA\Media Arts Lab Singapore
Production: SMUGGLER
Director: C Prinz
Director of Photography: Mike Altskan
Post Production: Heckler Singapore
Editorial: Cartel
Editor: Nathaniel Katz
