Shoppable Runway Show
Description
In time for the first day of school, Walmart is releasing a first-of-its-kind shoppable runway show that decodes the coolest trends, according to kids.
In a 5-minute film, TikTok’s favorite mom Kat Stickler and 10-year-old style icon Taylen Biggs, take parents through a hybrid runway show x music video that will be shoppable across TikTok and Walmart.com.
From current lingo (all rizz no cap, anyone?) to if preppy is cool again or not, “School Style Decoded” is a master class in current kid trends, made just for parents.
With over 250 products included in the film, parents can buy everything from style to supplies to tech, all in the name of the best back to school season yet.
The campaign will run across digital and social, starting 7/29.
This professional campaign titled 'Shoppable Runway Show' was published in United States in July, 2024. It was created for the brand: Walmart, . This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 5 months ago.
