Shark Coat

Brazil has approximately 7,500 kilometers of coastline. Protected and cared for by all, our ecosystem receives special attention from more than *3 million surfers who enjoy the ocean waves along the Brazilian coast to practice surfing. A sport that continues to attract new enthusiasts—largely inspired by Brazilian athletes leading the WSL rankings—surfing demands balance and physical skills that often become a barrier for people who want to start in the sport or continue practicing it after an accident that limits their mobility, for example.

With inclusion and the democratization of surfing in mind, Dentsu Creative is launching the campaign to showcase how the use of the “Shark Coat” film—when applied to the underside of surfboards—increases speed and stability, making paddling easier and the sport more accessible for everyone.
In partnership with the Surf Sem Fronteiras Association, professional and amateur surfers with disabilities tested and approved the new product.

Shark Coat is a synthetic shark skin, and when applied to surfboards, it allows surfers to use up to 30% less energy while paddling—while also increasing speed and performance by up to 30%.

Originally developed by a German company for use in the aerospace industry, the product is known for being applied to aircraft to improve aerodynamics and reduce air friction. Its application on surfboards was developed exclusively by Shark Coat and has been available on both the national and international markets for the past eight months.