Shake The Flags

Accompanied by Change, an FCB Global alliance ,Valspar, the paint brand with 2.2 million paint shades, has decided to celebrate the power of mixing in a colorful new campaign.

With its “Shake it up” philosophy, Valspar wants to show that by mixing the colors we love, we can discover new ones we'd never imagined and love even more. 
It's an invitation to dare and take the plunge among the 2.2 million paint colors available. 

190 new monochrome flags obtained by mixing the colors present on each of them. A large-scale poster campaign in the metro revealing our monochrome flags.

The French, Spanish or Greek flag (and many others) in a single color. This is what Parisians will be able to discover on July 16 in two massive quays at Villiers and Bastille. 
And, more generally, all the flags in the world at shaketheflags.com

An activation in line with the “Agitateur de couleurs” campaign launched on French networks 15 days ago. Each of the colors obtained by mixing the flags will be available for purchase on the Valspar website.

The “Shake The Flags” operation is supported by a film directed by The Cabs, accompanied by short formats celebrating the love of flags around the world and an invitation: “Discover the power of mixing”.