Description
In blind taste tests, Maggi Fusian is the preferred tasting Mi Goreng noodle. And we needed a way to get people to try it to believe it.
Traditionally, slurping is seen as a compliment to the chef, but to westerners it can be rude and annoying.
So we’ve danced on this divisive cultural fault line of slurp etiquette with 'The Slurp Shield ' a device that suppresses slurp noises to a quiet whisper.
This professional campaign titled 'Seriously Slurpable' was published in Australia in October, 2024. It was created for the brands: Maggi and Nestlé, by ad agency: Connecting Plots. This Content and Digital media campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 year ago by EA & Communications Manager: Danielle Taylor of Connecting Plots.
Credits
Creative Agency: Connecting Plots
Co-Founder & CCO: Dave Jansen
Creative Partner: Matt Geersen
Strategist: Jessica Brackstone
Group Account Director: Caz O’Neil
Social Media Director: Lauren Houghton
Account Director: Alana Spinelli
Creative Operations Director: Sarah Miller
Integrated Designer: Gerry Buzzo
PR Consultant: Fiona Milliken
