See It Differently

BritBox has unveiled ‘See It Differently’ — a new creative campaign designed to introduce the distinctiveness and all around craft of British entertainment to broader audiences in the US through one captivating continuous take.

Released at a time when AI-driven ads have peaked within the industry, the new film from the streamer - titled ‘See It Differently’ - is an ambitious cinematic feat which draws on traditional production craftsmanship, captured over 14 hours using a dynamic, highly choreographed, single-shot sequence filmed at 1 frame per second using a precision motion control unit. Taking viewers on a journey behind the artistry, techniques and sheer dedication it takes to craft truly great British television.

A Return to Craft Celebrating the Best of British TV

This film showcases just how much intentionality goes into creating shows that are on BritBox by pulling back the curtain. It exposes the craftsmanship, the obsession, the sheer human effort poured into every frame - taking the viewer, quite literally, behind the scenes.

To showcase the breadth of British entertainment on the streamer, it follows one actor as they shapeshift through four different genres - period, mystery, and crime–employing perspective-shifting techniques to underscore the feeling BritBox viewers have of being transported elsewhere, allowing the viewer to be truly immersed in each setting, in one fluid movement through a combination of cinematic crafts and techniques.