Description
In a category long defined by limitations, Pomelo and BBDO are challenging convention this Christmas with a film that brings a new spirit to connecting families across borders. The innovative international money transfer app isn't just helping Filipinos send money home—they're reimagining what's possible when you start with abundance rather than scarcity.
The campaign, the first work from BBDO Guerrero for their newest client, tells the story of Jacob, a young boy in the Philippines being raised by his grandmother while his mother works in the United States. Unlike traditional narratives that focus on sacrifice and separation, Jacob's story reveals how technology can amplify the ways families share love, even across oceans.
This professional campaign titled 'See how far your love can go | Lola and Jacob ' was published in Philippines and United States in December, 2024. It was created for the brand: Pomelo, by ad agency: BBDO Guerrero. This Digital and Film media campaign is related to the Finance industry and contains 6 media assets. It was submitted 5 months ago.