Seat Belt Schooled

Amèlie is on a roll using Snapchat to engage teenagers on seat belt safety.
In collaboration with the Colorado Department of Transportation, we created a social media competition that fueled high school spirit while also getting students to buckle up. We sent over eight thousand air fresheners to high schools in the Denver area. One side of the air freshener featured our account’s unique Snapcode, and the other side had detailed instructions for the contest. Playing into high school rivalry, each school had their own spirited geofilter to use for the week. The goal? To be the high school that sent in the most seat belt-centric snaps. By the end of the week, George Washington High School was the proud winner of the Colorado Championship Belt, a wrestling belt decked out with a gold seat belt, which is now displayed in their trophy case. Earning more than 28,000 impressions, the Seat Belt Schooled campaign succeeded in reaching Colorado teens and getting them to generate their own content and safety messaging, all while reminding them to buckle up every day.