Description
During the Christmas season, the tradition of oven-roasted turkey dominates conversations in Ecuador, overshadowing even the delicious flavor of grilled dishes. However, Burger King decided to challenge this established norm in a daring way. On Day of the Innocents y, known for its pranks and mischief across Latin America, the renowned fast-food chain launched an unforgettable campaign. Placing strategically positioned signs throughout the city, Burger King offered an unconventional service: grilling turkeys. Accompanied by a social media post, the response was overwhelming, with thousands of shares, enthusiastic comments, and customers arriving at the establishments with their turkeys in hand. The initiative not only changed the Christmas conversation but also solidified Burger King as the brand that defies expectations with wit and flavor.
This professional campaign titled 'Se aparrillan pavos' was published in Ecuador in December, 2023. It was created for the brand: Burger King, by ad agency: Fabryca by BBA. This Content, Digital, and Print media campaign is related to the Delivery Services and Food industries and contains 4 media assets. It was submitted about 1 year ago.
Credits
Marketing Director: María José Morales
Marketing Coordinator: Luisa Luque
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Account Executive: Romina Zambrano
Creative Director: Luis Barrera
Creative Director: Raúl Banderas
Creative Writing: Paula Rivadeneira
Creative Writing: Verónica Castro
Community Manager: Ana Cristina Andrade
Graphic Designer: Carlos Rivas
Production: Nicole Padilla
Production: Gisselle Macías
