Description
Today’s senior citizens are yesterday’s bra burners, labour strikers and peace protesters. And as they age, 80% are adamantly against ending up in a nursing home. Recent market entrant Alpha Support at Home saw an opportunity to step up as this generation’s advocate — providing the alternative care they seek in the defiant tone they speak.
This professional campaign titled 'Say no to the nursing home' was published in Australia in August, 2024. It was created for the brand: Alpha Support at Home, by ad agency: Nation. This Audio, Film, and Integrated media campaign is related to the Health industry and contains 6 media assets. It was submitted 3 months ago.
Credits
Brand: Alpha Support at Home
Advertising Agency: NATION, Australia
Production Company: Mae King
Director: Nicholas Muecke
Producer: Nicola Tate
Creative Director: Nick Brz
Art Director: Oliver Prenton
Copywriter: Alice McKenzie
Sound Engineer: Justin Astbury
DoP: Emerson Hoskin
Chief Executive Officer: Greg Knagge
Production Manager: Eva Hodder
Unit Manager: Steve Russell
1st AC: Ella Burton
2nd AC: Tamryn Morriss
Gaffer: Nic Datson
Lighting Assistant: Sam Clarke
Grip: Justin Van Zyl
Grip Assistant: Django Nou
Production Designer: Gareth Wilkes
Art Assistants: Aidan Jackson-Drewett, Riley Fraser-Waters
Wardrobe Stylist: Chloe Spalding
Wardrobe Assistant: Amy Goddard
Hair and Make-up: Natasha Stone
Hair and Make-up Assistant: Bonnie Charles
Sound Recordist: Tom Wroblewski
Stills Photographer: Josh Geelen
Stills Assistants: Dylan Starczak, Ryan Cantwell
On-set Nurse: Joy Moody
Editor: Nicholas Muecke
Colourist: Greta Van Oyen
Online/VFX: Richie Coburn
Casting: SA Casting, Buckland & Gunn
Audio Engineer: Justin Astbury
Music Supervision: Mckenzie Roberts at Music Mill
