Description
As the original underwear game-changers, SAXX knows what it takes to secure a "sack." So, too, does All-Pro Defensive End Maxx Crosby, who has sacked the quarterback over 50 times during his career. That's why, today, SAXX introduced Maxx as their newest ambassador.
"I want to work with brands like SAXX that are doing big things," said Maxx. "I've tried a lot of different underwear – nothing comes close to SAXX. It's versatile and comfortable. I wear it to train, hang out and even sleep. Simply put, SAXX allows me to be the best version of myself."
As an elite athlete who strives for greatness, Maxx is the ideal manifestation of what SAXX stands for: changing the game. A shared dedication to high-level performance, excellence and legacy of being game changers in their respective fields make Maxx and SAXX the perfect partnership.
SAXX will build on its NIL campaign from last year – where it brought together six of the top pass rushers to create the All-SAXX Conference – by working with Maxx this season to identify several game-changers across college football. The players selected will receive an NIL deal, including a personal message from Maxx, an assortment of SAXX products and monetary compensation.
"I'm a huge college football fan," Maxx said, "so it will be cool to work with SAXX this season to assemble a group of game-changers."
"This partnership is born from a shared desire to change the game on and off the field," said Shawna Olsten, VP Brand Marketing, SAXX. "We admire Maxx's life story and his pursuit of being the best version of himself. He's a perfect match for a challenger brand like SAXX. We can't wait to see where this partnership takes us in the years to come."
The 30-second ad features Maxx modeling the Multi-Sport Mesh Boxer Brief, talking about what it takes to change the game on and off the field and detailing the meaning behind 'XX' in his name.
To show their support for Maxx's game-changing performance, SAXX will offer fans 15% off on SAXX.com every time he sacks a quarterback. In tandem, the company will also make a $1,000 donation to the Maxx Crosby Foundation1, which is dedicated to supporting teen substance abuse intervention, youth health and wellness and animal rescue and abuse prevention, among other charitable causes.
This professional campaign titled 'SAXX X MAXX' was published in United States in September, 2024. It was created for the brand: SAXX, by ad agency: Zeno Group. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted 6 months ago.
