Saving Pelotica de Goma, A forgotten street game reborn as a professional sport, and a symbol of national pride.
Description
For decades, Pelotica de Goma, a simplified version of baseball, was the most popular street game in Venezuela. It was where future MLB legends took their first swings. But due to years of political, economic, and social crisis, the streets became unsafe, and the game slowly disappeared from the lives of new generations.
In 2023, Vacílate Esto, a Venezuelan entertainment brand and podcast, partnered with creative teams to bring the game back. They launched Pelotica de Goma: The Official League, transforming a forgotten childhood pastime into a professional sport. With celebrity managers, national tryouts, custom-built arenas, live broadcasts, and millions of viewers, a cultural memory became a national movement.
What started as an idea to preserve street culture became a powerful symbol of resilience, community, and Venezuelan pride.
This professional campaign titled 'Saving Pelotica de Goma' was published in Colombia and Venezuela in March, 2024. It was created for the brand: Vacílate Esto, by ad agencies: Buentipo, LaWeb, and LaWeb / Buentipo. This 360°, Content, and Experiential media campaign is related to the Other industry and contains 1 media asset. It was submitted 24 days ago by Chief Creative Officer & Founding Partner: Joffre Carmona of Buentipo.
Credits
La Web
• Jhon Da Silva - Creator/Director
• Juan Carlos Martinez - Creator/Director
Buentipo
• Joffre Carmona – Chief Creative Officer
• Jose David Mendoza – Chief Executive Officer
• Quimet Brugues – Chief Experience Officer
• Christian Tufano – VP Creative
• Juan Carlos Valero – VP Creative
• Rigo Abello – Head of Art
• Diego Borjas – Head of Film & TV Production
• Jonathan Mendoza – Post Production
• Jhonny Reina – Post Production
• Alvaro Cova – Art Director
• John Guarnizo – 3D
Vacílate Esto
• Jhon Da Silva - Creator/Director
• Juan Carlos Martinez - Creator/Director
• Oriana Petit – General Producer
• Andreina Ascensión – Broadcast Producer
• Estrella Rodríguez – Logistics Producer
• Carlos Gutiérrez – Technical Production
• Darwins Rivas – Technical Production
• Carla Contreras – Digital Content Production
• Alejandra Rodríguez – Community Manager
• César Herrera – Designer
• Maga Quenza – Creative Production
• Alejandro Osuna – Creative
• Eduardo Álvarez – Creative
• María José Noguera – Public Relations
• Luis Miguel Nuñez – Narration
• Juan José Ramírez – Casting
• Marcos González – Photography Direction
• José Luis Poleo – Audio Director
• Jhonny Poleo – Recording Operators
• Rogelio Diaz – Recording Operators
• Daniel Poleo – Assistant 1
• Alexander Rojas – Streaming Direction
• Elvis Anteliz – Streaming Direction
• Edgar Figuera – Gaffer
