Save the Day

Hill Holliday, an award-winning, integrated strategy, creative and media agency, today debuted “Save the Day” for Exiger, the market-leading supply chain and third-party risk AI company.

This is Exiger’s first brand campaign and is set to launch during Gartner’s Supply Chain Symposium/Xpo™ 2024 conference. Exiger named Hill Holliday its agency of record last fall.

The integrated campaign spotlights how 1Exiger, the first-of-its-kind, end-to-end supply chain platform, is empowering procurement, risk, compliance and supply chain professionals to harness advanced AI. 1Exiger allows these “unsung heroes” to make an impact within their organizations and on a global scale – from saving money to eradicating human trafficking, achieving net zero, and guarding against cyber attacks.

“Exiger is an extraordinary purpose-driven company that is developing advanced AI to make the world a safer and more transparent place to succeed,” said Chris Wallrapp, CEO, Hill Holliday. “We are honored to partner with Exiger on this important campaign that articulates their vision for a better world to a broader audience, and demonstrates how they’re meeting complex, global challenges with sophisticated, scalable solutions.”

“Our technology empowers the compliance, procurement, security and risk professionals at the frontlines of our corporations and government to be heroes, solving problems like forced labor, cyber threats and industrial espionage within their supply chains,” said Exiger CEO Brandon Daniels. “We were excited to work with Hill Holliday to shine a light on the people who are quietly stopping crime, championing social good, saving lives, protecting our workplaces, our economies and our government organizations.”

The Save the Day campaign portrays employees in natural, relatable work situations. Set in all-too familiar workplace settings, the copy explains how these seemingly ordinary employees are actually making an enormous difference in the world using Exiger’s AI powered supply chain platform – embodied by the powerful tagline, “Save the day.”

Hill Holliday developed both the creative and the media plan for the campaign, which features film as well as still imagery, shot by award-winning photographer and director Chris Buck. The campaign will be featured on social media, in print and at key industry conferences and events, and OOH at high-traffic locations that reach risk and supply chain decision-makers like Dulles International Airport.