Description
Sakara is announcing its foray into the luxury supplement space with a new campaign titled, “Save Me, Sakara.” A marked shift from its culinary roots, the campaign repositions Sakara as the go-to brand for trusted supplements made of the highest quality nutrients with whole food ingredients.
The self-deprecating spots feature a "confession" setup with women asking Sakara for salvation. In the :30 anthem film, two women kneel before mysterious dark shapes (subtly shaped like the product), pour out their hearts, and pray for gleaming insides, rebirth and, more specifically, to ‘set my ass to burn.’
The confessions are tongue-in-cheek admissions of the kind of problems we all have (and expect supplements to save us from). These include relatable behaviors like scrolling for hours, overthinking, and concerns about having ‘stinky old cells.’ Each person seeking forgiveness is activated in some way by the mysterious floating silhouette, which is then revealed to be one of Sakara’s range of products.
Four 20-second spots accompany the campaign, showing women confessing to everything from succumbing to caffeinated temptation to needing help with ‘metabolic mastery.’
This professional campaign titled 'Save Me, Sakara' was published in United States in February, 2025. It was created for the brand: Sakara, by ad agency: American Haiku. This Film medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted 2 months ago.
Credits
Client: Sakara @sakaralife
Chief Brand & Product Officer: Tierney Wilson
VP, Director: Marney Kerr
Director of Community: Zoe Plotsky
Agency: American Haiku @american.haiku
Founder & CCO: Thom Glover @thomoflondon
Creative Director: Ben Muckensturm
Comms Strategist: Eric Tsai
Head of Operations: Christine DiStasio
Production Company: division7 @wearedivision7
Production Company: Smuggler @smugglersite
Director: Quentin Jones @quentin_jones
EP: David Richards
EP: Joel Spencer @jspenc_r
Producer: Biba Thomas @bibabthomas
Editor: Clay Doggett @clay_doggett
Edit House: Modern Post @modern.post
VFX: Modern Post @modern.post
Post Producer: Morgan Escobar @morganesc0bar
Colourist: Taylor Schafer @tayloraschafer
Colour House: Modern Post @modern.post
Music Company & City: Citizen, NYC @citizenmusic
ECD / Co-Founders: Nico Barry, Tomas Jacobi, Theo de Gunzburg
Citizen Composer: Bryson Kemp, Theo de Gunzburg
SDX + Mix: Jonathan Fuhrer
Voice Talent: Bomin Weon, Kenye Askew
Executive Producer: Lexi Stearn
Head of Production: Molly Young
Sr. Producer: Vlad Barr
Producer: Sarah Grocock
Associate Producer: Bomin Weon
Tech Producer: Seb Vidal
Casting Director: Lane Casting @lanecastinges
Talent: Comfort Esther Kondehson @comfortzones1; Naomi Weijand @naomiweijand
Movement Director: Holly Blakey @hollytblakey
Production Manager: Kevin Cheung @bykevincheung
Production Assistant: Peg McMillan @pegmcmillan
1st AD: Ali Copland @alcopland
2nd AD: Josey Jacobs @joseyrj
Runner: Sonny Greaney
Runner: Brogan Ferron
DOP: Benoit Soler @benoitsoler
1st AC: Thomas Nicholson @thom_r_nicholson
2nd AC: Ellie Spigariol @elliespiga
Key Grip: Dave McAnulty @davemcanulty
DIT: Ashley Hicks
Playback Operator: Ryan Booth
Steadicam: Gary Kent
Gaffer: Greg Probert
Spark: James Leech
Spark: Matt Simmons
Spark: Vainius Kotovas
Desk Op: Craig Greenhalgh
Rigger: Paul King
Production Designer: Sarah Asmail @sarah.asmail
Prop Master: Billy River Tourle
Props: Lucia Barsegian
Art Design Assist: Luca Pirie
Carpenter: Cous De La
Costume Designer: Zahra Asmail @_asmailz
Costume Assist: Sophie Cheah
Seamstress: Stella Thurlow
HMU: Maya Man @mayamanartist
HMU Asst: Chloe Pack
Nail Artist: Haylez Nails @hayleznailz
Rig Aerial Specialist: Kevin Welch
Harness Supervisor: Magdalena Tur
Photographer: Matthew Beedle @matthewbeedlephoto
Photographer Asst: Petar Petrov
