Description
Monuments aren't just stone and structure...
They're memories carved into time.
UNESCO made the International Day for Monuments and Sites so we don’t forget that these places aren't just historical, they're personal. They're part of who we are.
In Saudi Arabia, we feel that deeply when we walk through Diriyah.
It’s not just an old city it’s where stories began.
It’s where Banu Hanifa first settled, where Prince Mani' brought life back to the land in 1446, and where Imam Muhammad bin Saud laid the first stone of a nation in 1727.
These walls watched dreams grow.
They saw leaders rise, trade routes come alive, and a community shape what would become Saudi Arabia.
Diriyah isn't just part of our history it's part of our heart.
And on a day like today, we don’t just remember the past we reconnect with it.
Because monuments remind us of where we came from...
so we can see clearer where we’re going.
This professional campaign titled 'Saudi Heritage Day' was published in Saudi Arabia in April, 2025. It was created for the brand: Alif Yaa, by ad agency: Noon Alif Yaa. This Film medium campaign is related to the Hospitality, Tourism, Public Utility, and Travel and Tourism industries and contains 1 media asset. It was submitted 20 days ago by Creative /Art Director: Ramy Mohamed of Mojo Creative Studio.
Credits
Agency: Noon Alif Yaa
CEO: Ahmed Taibah
Account Director: Reema Noman
Business Director: Besan Mohamed
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Creative Director: Ramy Mohamed
Production Manager: Amr Jamalallail
Copywriter: Shrouk Khayyat - Nour Sakr
Account Manager: Reem Al Muraished
Graphic Designers: Mahmoud Metwaly - Nada Shawky
Photographer: Moustafa Taibah
Ai Artists: Ramy Mohamed
Editor: Nada Shawky
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Special Thanks to:
Heba Gamal
Abdulrazag Tahir
