Sail through your business banking

January to March is key for business banks in the UK - with an influx of new registrations and tax season, business owners are hyper focused on their finances.

For our latest campaign with Monzo Business, we were tasked with cutting through the noise using messaging that would appeal to those with business finances on their mind. While also positioning Monzo Business as the best option for their financial year ahead.

We needed both to raise awareness of Monzo’s business bank accounts and show audiences why Monzo is the right choice for them.

For this, we drew on a wealth of qualitative research collected during our interviews with Monzo’s current micro-business clients, and used this to segment our audiences into three ‘money mindsets’. This segmentation then directed our messaging, choosing feature and benefit combinations which solve specific problems to the different groups - creating value for the audiences watching.

From this, the creative wrapper - Sail through your business banking - was born.

Because whatever your business, Monzo makes running it easier. That’s why over 350,000 businesses of different shapes and sizes bank with us.