Description
Runners everywhere are using Heinz ketchup packets on their runs. But Heinz packets can be hard to find when you need one in a pinch. So Heinz dropped routes shaped like their iconic keystone logo into the world's biggest running apps and marked restaurants that carry their packets so runners can always find their favorite ketchup.
This professional campaign titled 'Run On Heinz' was published in Canada and United States in November, 2023. It was created for the brand: Heinz, by ad agency: The Kitchen. This campaign contains 1 media asset. It was submitted over 1 year ago.
Credits
Agency: The Kitchen North America
Head of The Kitchen: Tom Evans
Executive Creative Director: Simon Au
Head of Production & Operations: Julie Benevides
Head of Strategy: Kathleen Bokar
Creative Director: Daniel Szczepanek
Art Director: Arman Sadrzadeh
Copywriter: Sean Kinton
Art Director: Deanne Wint
Sr. Producer: Jan Parma
Producer: Gabs Santos
Design Lead: Wesley Webb
Sr. Motion Designer: Daniel Corrigan
Sr. Performance Analyst: Alex Broome
Social Media Manager: Vanessa Mahon
Group Account Director: Annie-Rose Mears
Account Director: Marco Cianfagna
Account Executive: Prestan Tilley
Client: Kraft Heinz
VP, Brands & Creativity: Jess Vultaggio
Head/VP of North America Brand Communications: Nina Patel
Head of Brand Communications: Megan Lang
Director of External Communications & PR, North American Brands: Jenna Thornton
Manager, North America Brand PR & Media Relations: Shanice Atkins-Broome
Sr. Brand Manager: Jacqueline Chao
Associate Brand Manager: Navjit Dhillon
