ADVERTISING

Ruffwear

Quality Gear for Quality Time

Agency: Hanson Dodge

Go be with your dog

Camping Buddy

Tennis Balls

Description

Ruffwear Performance Gear for Dogs is launching a new national brand campaign – the first work from Milwaukee-based Hanson Dodge since it was named Ruffwear’s creative agency partner earlier this year. Titled “Quality Gear for Quality Time,” the goal of the campaign is to reach a broader range of consumers and get them to discover Ruffwear and fall in love with the brand. Advertising encourages dog owners to “Go be with your dog” to get even more joy out of exploring the outdoors together. The multimedia effort includes video, display, search and social media elements.

This professional campaign titled 'Quality Gear for Quality Time' was published in United States in July, 2024. It was created for the brand: Ruffwear, by ad agency: Hanson Dodge. This Digital, Film, and Integrated media campaign is related to the Pets industry and contains 3 media assets. It was submitted 4 months ago by President: Roy Elvove of Elvove Associates LLC.

Credits

Client: Ruffwear
Agency: Hanson Dodge

Creative:
Executive Creative Director: Chris Buhrman
Associate Creative Director: Mike Betette
Art Director: Maddy Magulis
Art Director: Jillian Turbessi

Account:
VP, Client Leadership: David Pollard
Account Director: Sara Theis
Sr. Account Executive: Molly Venturini

Media:
Executive Media Director: Jeremy Whitt
Integrated Media Strategist: Melissa Masters
Integrated Media Planner: Auburn Geller

Strategy:
Chief Strategy Officer: Mike Stefaniak

Production:
Production Manager: Michael Joyce
Outdoor Videographer and Photographer: Samer Ghani
Indoor Videographer: Robb Fischer
Product Photographer: Brad Rochford

ADVERTISING

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