Description
Global independent creative agency Across the Pond has redrafted some of the world’s most famous, and remembered, ad campaigns to highlight the importance of better LGBTQ+ representation in advertising and marketing.
In creating the pro bono campaign for Outvertising, the advertising and marketing industry LGBQTIA+ advocacy group, Across the Pond has shown how simple it is for all of us to think more inclusively.
Examples include: ‘Two months salary showed the future Mrs.Smith what the future will be like’ updated to ‘Two months salary showed the future Mx.Smith what the future will be like’. And ‘Hello, ladies, look at your man, now back to me. I’m on a horse.’ updated to read ‘Hello gentlemen, look at your man, now back to me. I’m on a horse.’ The campaign material highlights the changes through simple, handwritten amendments to classic scripts.
The aim is to get LGBTQ+ people in adland to mobilise by becoming part of the Outvertising community, showing them that there is an organisation on their side, working to make the industry inclusive.
This professional campaign titled 'Rewriting Famous Ad Campaigns' was published in United Kingdom in February, 2023. It was created for the brand: Outvertising, by ad agency: Across the Pond. This Integrated and Print media campaign is related to the Public Interest industry and contains 7 media assets. It was submitted about 2 years ago.
Credits
Executive Creative Director - Jim de Zoete
Creatives - Nick Alden and Maggi Machado
Executive Producer - Anna Brent
Designer - Dan Stephens
Animator - JD Dean
Post Production - Dylan Stevens
