Reunion’s Construction Hero
Description
On the island of La Réunion, where every construction site faces the challenge of the elements, Bétomur Tropical stands out as the essential hero of building. Designed to withstand torrential rains and intense sunlight, this wall coating from VPI and PTB Diffusion embodies strength and performance, blending French innovation with local adaptation.
The visual, inspired by superhero imagery, features the Bétomur Tropical bag crowned with a golden cape, watching over the city from a rocky peak between lightning and bright sun. It captures the product’s promise: to provide reliable, long-lasting protection for Réunion builders against two fierce adversaries—water and sun.
With this campaign, the brand reaffirms its mission: to equip all building professionals with a durable solution, engineered for the most demanding tropical conditions and proudly made in France. Bétomur Tropical is more than just a coating: it’s the hero of Réunion’s construction sites.
This professional campaign titled 'Le Héros des chantiers Réunionnais' was published in France and Reunion in September, 2025. It was created for the brand: PTB Diffusion, by ad agency: Run The Com. This Digital, OOH Outdoor, and Print media campaign is related to the Industrial industry and contains 1 media asset. It was submitted 3 months ago by Manager: Antoine Chadufau of Run The Com.
Credits
Advertising Agency : Run The Com
Agency Director : Antoine Chadufau
Art Director : Cyril Michel
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