ADVERTISING

Description

Hulu entered the market in 2007. Since then, their logo hasn’t seen any changes. The owner called the brand Hulu which means “bottle gourd” in Chinese, and in China, a bottle gourd represents harmony and value. Fascinating, right?

The owner’s overall mission was to connect people to the stories they love by offering astonishing experiences. However, I couldn’t help but notice that his original logo doesn’t convey harmony at all. Therefore, I decided to take this symbol of harmony to the next level by representing a bottle gourd in the logo. After all, it is the number one contributor to the brand’s meaning.

This student campaign titled 'Reinventing Harmony. ' was published in United States in December, 2023. It was created for the brand: Hulu, by ad school: S.I. Newhouse School of Public Communications. This Design medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 1 year ago.

Credits

School: S.I. Newhouse School of Public Communications
Art Director: Juliette Keller
Instructor: Mel White

ADVERTISING

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