ADVERTISING

Axis Bank Devanagari PIN

Reimagining PIN security with Devanagari

Agency: Grey India / AutumnGrey

Description

Digital security in India often falters at its most basic level: PINs. Simple and predictable combinations like birthdates, anniversaries, and patterns are far too common, leaving millions vulnerable to fraud. But what if PINs didn’t have to be remembered as numbers at all? What if your PIN could be a word?

That’s the breakthrough behind Devanagari PIN, a campaign by AutumnGrey, a Grey company, and Axis Bank that redefines digital security for every Indian this Republic Day.

At the heart of Devanagari PIN is a custom-built font that reveals hidden numbers within the Devanagari script, offering a truly Indian solution to digital security.

By uncovering hidden numbers within the Devanagari script, this font serves as a visual mnemonic, making your PIN easier to remember but nearly impossible to guess.

The genius of Devanagari PIN lies in its ability to transform everyday words into robust, hard-to-crack PINs. Whether it’s a cherished name, a favourite mantra, or even a place you love, www.devanagaripin.com allows you to create a secure PIN with meaning, one that only you can remember and hackers can’t guess.

“Innovation doesn’t always mean inventing something new. It can also mean reimagining what we already have. With Devanagari PIN, we’ve transformed a global issue into a distinctly Indian solution. This is creativity with purpose, making banking safer and more personal for millions,” said Anusha Shetty, Chairperson & Group CEO of Grey India.

This professional campaign titled 'Reimagining PIN security with Devanagari' was published in India in January, 2025. It was created for the brands: Axis Bank and Devanagari PIN, by ad agency: Grey India / AutumnGrey. This Experiential, Film, and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Agency: Grey India / AutumnGrey
Chairperson & Group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya

Agency Team:
Atul Pathak
Chandrakant Achar
Ganesh Jadhav
Jane Sequeira
Jasleen Sran
K. Sneharani Patra
Mithun Cotha
Nandan Lad
Nishant Sethi
Nishanth Anantharam
Raahi Gangapure
Raviraj Shetty
Rohan Khude Patil
Sagar Pawar
Santhosh Murugan
Soumyadeep Ghosh
Vikrant Singh

Campaign Agains...

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