Description
M&M'S have always been the perfect match for holiday and movie nights, so it's only fitting they’ve partnered with Amazon MGM Studios' holiday action film, “Red One”, hitting theaters nationwide November 15th.
But Red is feeling left out – and he's not having it! Obviously, there's been a mistake because there is no “Red One” without Red, right? Now, the whole spokescandy.
“As the most talked about candy brand in entertainment, partnering with a soon-to-be holiday classic was a natural fit for the brand,” said Chief Brand Officer of Mars Wrigley, Rankin Carroll. “And considering our spokescandies are more recognizable than Santa, we enlisted the help of our crew, led by our beloved Red, to spread joy, M&M’S, and colorfully fun experiences throughout the holiday season.”
This professional campaign titled 'Red One' was published in United States in October, 2024. It was created for the brand: M&M's, by ad agency: Weber Shandwick. This Integrated medium campaign is related to the TV and Streaming Promos industry and contains 3 media assets. It was submitted 6 months ago.
Credits
Paid Media: EssenceMediacom
Creative Assets: T&Pm
Creative Campaign / Public Relations Agency: Weber Shandwick
