Description
In Lebanon, there is a very low awareness on autism. We wanted to demonstrate the efforts needed to understand "autism" in a tangible and experiential way. As Children with Autism never look you straight in the eyes, and are most commonly non responsive on an emotional and social level, the press ad requires readers to make the effort of looking at autism from "a different angle" using typographic distortion. This was the only way to read what was in the child's mind. and that is exactly how to approach a child with autism - closely, calmly, and from a completely different angle.
This professional campaign titled 'Read autism from a different angle' was published in Lebanon in March, 2013. It was created for the brand: Lebanese Autism Society, by ad agency: Ogilvy. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: Memac Ogilvy, Beirut, Lebanon
Creative Director: Moe Minkara
Art Directors: May Fawwaz, Jihane Fadel
Copywriters: Moe Minkara, Malek Badreddine
Additional credits: Rima Rizkallah
