ADVERTISING

Naver App

Re-route Billboard

School: Hongik University

Description

Drivers speeding around school zones in Korea became a serious national issue. Even the lawmakers have passed an unprecedented law that punishes drivers up to a life sentence when they accidentally kill children. However, we've learned that almost all modern drivers use navigations when they are driving. So we've decided to create a billboard that has multiple used smartphones with the navigation app on when kids go in and out of the school. The billboard will create artificial traffic, which will signal all the navigation systems to reroute vehicles to avoid the roads around schools.

This student campaign titled 'Re-route Billboard' was published in South Korea in April, 2021. It was created for the brand: Naver App, by ad school: Hongik University. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising School: Hongik University, South Korea
Students: Hyeongjin Noh, Kyungeun Park, Seohyun Hwang, Junsang Cho, Rin Choi, Donghyun Han, Yirang Jung, Chaemin Kim, Claire Seoyeon Kim, Jiwoo Lee, Chanjin Yoon, Sungkwon Ha

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.