Description
The Glendronach Distillery, renowned for its exceptional single malt Scotch whisky has launched a new global brand campaign, “Raise Expectations,” developed and executed by strategic creative agency Southpaw and shot by photographer & director Rankin. The campaign tells the compelling story of its unique liquid – a robust Highland spirit matured in rare Spanish sherry casks from Andalucía.
This professional campaign titled 'Raise Expectations' was published in Taiwan, United Kingdom, and United States in July, 2024. It was created for the brand: Brown Forman, by ad agency: Southpaw. This 360°, Digital, and Integrated media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 3 months ago by Business Development Lead: Laura Wood of Southpaw.
Credits
CREATIVE AGENCY: Southpaw, Tunbridge Wells, UK
Managing Director: Claire Lambell
Head of Strategy: Niki Jones
Creative Director: Glenn Smith
Associate Creative Director: Julia Martens
Senior Account Director: Debbie Asbury
Senior Creative Producer: Pete Anderson
Senior Designer: Ben Kemp
Senior Digital Creative: Alex Webster
Editor: Mark Douglas
Music & Sound Design: 19 Sound
RANKIN PRODUCTION TEAM:
Photographer & Director: Rankin
Production Company: Rankin
Executive Producer: Chelsea Stemple
Producer: Chantal Gold
Production Manager: Kevin Cheung
Production Assistant: Peg McMillan
1st AD: Elaine Mackenzie
2nd AD: Julian Lara CID
DOP: Tony Miller
1st AC: Jeff Vine
Loader: Tom Watson
Driver: Jake Tinkler Ganley
Phantom OP: Mark Kozlowski
Playback: Philippe Clavier
Grip: Malcolm McGilchrist
Gaffer: Joe Sherno
Sparks: Will Jessel and Rob Gifford
Production Designer: Ruth Crawford
Art Director: Helen
Liquid Specialist: Ed Kellows
Costume Designer: Diana Castaldi
Seamstress: Charlotte Rosa
BTS: Charlie Cummings
