Description
The film shows an actor who used to play supporting roles in bank commercials and who, upon opening an account at C6 Bank and using his C6 Mastercard Black card, becomes the main character. The idea of the film is to make it clear how C6 Bank wants its customers to feel – at the center of their financial decisions. The C6 Mastercard Black offers a series of advantages, such as points that do not expire, access to VIP lounges worldwide, cashback, among others. The more the customer uses the card, the more rewards they can accumulate, consolidating their financial journey with the bank.
This professional campaign titled 'Protagonist' was published in Brazil in September, 2024. It was created for the brand: C6 Bank, by ad agency: Tech&Soul. This Digital, Film, and OOH Outdoor media campaign is related to the Finance industry and contains 1 media asset. It was submitted 2 months ago by CCO: Flavio of Techandsoul.
Credits
Team
CCO: Flavio Waiteman
ECD: Daniel Magri
Creative Director: Guga Dias da Costa e Angélica Pernau
Art Director: Marcelo Guimarães e Rodrigo Seixas
Copywriter: Brayhan Oviedo
