Description
The situation
The nutritional product market is a sea of sameness. DSM—a global partner and supplier of ingredients for human nutrition and health companies—needed a way to differentiate themselves from a host of competitors with many of the same offerings.
The “Products with Purpose” campaign paid off that vision and value story. We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously grouped the competition together while creating a promise based on a larger, more important vision. Rather than the “what,” we focused on the “why.”
This professional campaign titled 'Products With Purpose' was published in United States in June, 2020. It was created for the brand: DSM, by ad agency: Fingerpaint. This Print medium campaign is related to the Health industry and contains 6 media assets. It was submitted over 3 years ago.
Credits
Advertising Agency: Fingerpaint, Saratoga Springs, United States of America
Cgi: Illusion
Creative Direction: Bryan Hogan
Creative Direction: Andy Spitzer
Art Direction: James McDonough
Creative, Copy: Nick McDowell
Creative, Copy: Stefan Hanley
Production: Marc Short
Account Service: Danette Kadlic
Project Management: Carrie Lyons
Project Management: Margherita Krug
