Priceless Walls

Home Vega discovers that its star product, walls, not only exists in the physical world but also in the digital realm. As experts in remodeling, we decided to transform the wall of the most famous—specifically, the tag wall of influential celebrities like Lionel Messi, Cristiano Ronaldo, Selena Gomez, J Balvin, Mr. Beast, Beyoncé, and others who needed this renovation. This strategy allowed us to gain the exposure we desired without spending a dime on traditional advertising. The "Priceless Walls" campaign not only redefines the promotion of our products but also positions Home Vega as a leader in the remodeling sector in Ecuador. Additionally, we launched an interactive promotion where followers must search for the walls to win discounts, making this experience even more exciting and engaging.