Powered By Purpose
The Least Impactful Video—for the most meaningful reason
Description
Brookfield Properties, a leading global operator and developer of high-quality real estate assets, has launched its Earth Day 2025 campaign titled ‘Powered by Purpose’. It is a six-week initiative focused on encouraging sustainable behavior and building awareness on climate impact.
In a unique digital-first approach, the company released what it calls “the least impactful video ever”—a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme “Our Planet. Our Power”. The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.
“The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day—across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.
As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted—estimated to sequester 1,500 tonnes of CO₂ and generate more than 2,700 tonnes of oxygen annually.
This campaign reinforces Brookfield Properties’ larger environmental commitment:
• 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield’s Bikaner Solar Power Project.
• 1.5 million+ sq. ft. of green cover created across campuses in India.
• 20,000+ metric tons of CO₂ eliminated annually—equivalent to removing 4,300 cars from the road.
The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.
This professional campaign titled 'Powered By Purpose' was published in India in April, 2025. It was created for the brand: Brookfield Properties, . This Digital medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 6 days ago.
