Description
The campaign celebrates the iconic reaction that Popeyes chicken gets from chicken lovers around the world and plays with the brand name.
Popeyes is already known for its unique recipe of 12-hour chicken marinated in Cajun spices, and for its generous chicken pieces. As soon as customers discover the size of the chicken pieces and taste them, the reaction is always the same: their eyes pop.
This is where the name Popeyes comes into its own. With this new campaign, the brand highlights the « Popeyes effect » by showing consumers in awe of the 12-hour marinated chicken and by playing with its logo. In fact, on the prints, only the first part of the logo « Pop » is visible and the end of it « Eyes » is directly replaced by the wide eyes of the consumers.
This professional campaign titled 'POP EYES' was published in France in April, 2023. It was created for the brand: Popeyes, by ad agencies: Change, an FCB alliance and FCB. This OOH Outdoor and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 years ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.
Credits
Advertising Agency : FCB Global
Advertising Agency : Change An FCB Alliance
Global Creative Partner : Danilo Boer
Executive Creative Director : Damien Guiol
Executive Creative Director : Samy Benama
CEO : Patrick Mercier
Chief strategy officer : Thibaut Ferrali
Managing Director : Laure Poquet
Head of account manager : Vincent Touchard
Project Manager : Clara de Bernardi
Art Director : Damien Guiol, Hugo Venutier, Oriane Ballester
Copywriter : Samy Benama, Maxime Mahistre, Sophie Delaporte, Charles Barraud
Photography : Ale Burset
Brand : Popeyes France
CMO International : Jeff Klein
CEO France : Olivier Rego
CMO France : Anne Gleizes
