Play Football

Peyton and Eli Manning – acclaimed former NFL football quarterbacks, brothers and members of the Manning football dynasty – star in a new “Play Football” campaign, a fun and humorous initiative to promote the League’s youth program, NFL Play Football. The campaign comically compares past perceptions of football with what the game is like for kids today while promoting registration for youth flag and tackle football.

Created by 72andSunny, the campaign comprises three short films – “Conditioning,” “Sheriff” and “Respect” – feature the Super Bowl-winning quarterbacks alongside young flag and tackle football players. In each spot, the past perceptions of football – characterized as Peyton’s era, which was all about the grind, toughness and a “blood, sweat and tears” mentality – contrast with the present emphasis on creativity, inclusivity, self-expression, having fun and playing loose – embodied by Eli.