Pimple, Meet Your Mighty Patch

Advertising agency and brand production studio Humanaut has created a campaign for Hero Cosmetics and its award-winning Mighty Patch pimple patch. Hero is the #1 pimple patch brand in the U.S.

The pimple patch subcategory of skincare has grown at an incredibly fast pace the past few years, but despite that growth, awareness of Hero and its Mighty Patch pimple patches is still low. The goal of the “Pimple, Meet Your Mighty Patch” campaign was to bring the Hero brand and its Mighty Patch to life for consumers and to differentiate them from the pack.

There was once a time when getting a breakout felt like a tragedy of epic proportions. Popular media from the 1990s and 2000s told people that getting a simple pimple was a world-ending event—the worst thing EVER. But those days are over because Hero’s Mighty Patch pimple patches are pitched as the secret weapon to help with pimples. The easy-to-use and gentle patches are made of medical-grade hydrocolloid that absorbs pimple gunk in six to eight hours to reveal clearer-looking skin.

Humanaut’s “Pimple, Meet Your Mighty Patch” videos poke fun at nostalgic pimple hysteria. In them, zits are personified and over-exaggerated as fast-talking, confident, and annoying alter-egos of the people who sport them. These pimples are up to no good—they pop up to taunt someone to ruin a vacation, crash a date night, or try to tempt them to pop. The action switches back and forth from the nice, normal humans who are applying Mighty Patch to their tiny, over-the-top doppelgängers, who are acting like besties and trying to persuade them not to zap them. They’re in for a rude awakening when they realize users have the Mighty Patch pimple patches. They won’t be living rent-free on people’s faces any longer.

The campaign’s eight video assets (:30, :15, and :06) will run on YouTube, TikTok, Meta, Amazon and OTT/CTV. This is Hero’s first awareness campaign and Humanaut’s first assignment for the client after winning the assignment in December 2022.