Description
To attract the attention of social networks to the new campaign for "ovenbaked" breads, Lidl Belgium created a Fake Out Of Home.
In it, up to 200 pigeons can be seen gathering around a rotating Adshel display featuring a large advertisement for a nice Lidl bread. The whole scene is staged and supposedly filmed by a passerby who supposedly stumbled upon the scene.
Surprising? Not so much when you know that the biggest fans of bread are obviously pigeons!
This professional campaign titled 'Pigeons ' was published in Belgium in September, 2024. It was created for the brand: Lidl, by ad agency: BBDO Belgium. This OOH Outdoor medium campaign is related to the Food and Retail Services industries and contains 1 media asset. It was submitted 6 months ago.
Credits
Client: Lidl
Contacts: Hendrik Van Wilderode, Matthias Kympers, Elke De Vuyst, Julie Longerstay, Naomi Domen, Gaia-Maria De Badrihayé, Julie Vanderstichele, Sam Borloo, Sylvie T’Jaeckx
Agency: BBDO Belgium
Media agency: iO
Business Director: Ward Braeckevelt
Account team: Axel Braeckevelt, Helena Van Lyl
Strategy: Karel Lovenich
Creative Director: Marc Richard Vander Heyden
Creative team: Gregory Verheyleweghen, Gaetan Gomez Garcia
Design: Piet Boeykens
Head of RTV: Patricia Van De Kerckhove
RTV Producer: Eva Segers
Production Company: Vaze, Make
Sound engineer / SFX: Mathieu Schots
