Description
Science World lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit: “Scream! The Science of Fear.”
Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: “A photo of a scared person is enough to spread fear. We can explain.” They were also given free passes to the exhibit. Thankfully, no heart attacks were reported.
This professional campaign titled 'Photo Booth of Doom' was published in Canada in August, 2009. It was created for the brand: Science World, by ad agency: Rethink. This Ambient medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 15 years ago.
Credits
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Rob Tarry/Ian Grais, Chris Staples
Art Director: Chad Kabigting
Copywriter: Rob Tarry
