Description
Pizza Hut surprised the digital marketing world with a bold strategy: it created a fake profile named Pete Zahat, sounding similar to "Pizza Hut," to request shoutouts from popular streamers. Developed in collaboration with the independent agency BBA, this cunning tactic sparked a wave of organic publicity as streamers and their followers engaged without realizing the connection to Pizza Hut. In a world where trolling streamers is commonplace, Pizza Hut's move stood out for its ingenuity, proving that innovation remains key to standing out in a saturated market.
This professional campaign titled 'Pete Zahat (trollvertising)' was published in Ecuador in May, 2024. It was created for the brand: Pizza Hut, by ad agency: BBA Ecuador. This Content, Digital, and Experiential media campaign is related to the Delivery Services and Food industries and contains 2 media assets. It was submitted 12 months ago.
Credits
Executive Creative Director: Bryan Recalde
Account Director: Francisca Frisch
Creative Director: Raúl Banderas
Head of art: Edwin Simbaña
Creative Copywriter: Verónica Castro
Creatives: Luis Barrera / Daniela Enriquez
Animation: Vanessa Aldaz
Art Director: Vanessa Aldaz
Account Director: Andrea Espinoza
Account Manager: Emilia Realpe
Digital Content: Bernarda Espinosa
Digital Content: Raúl Estrella.
Digital Content: Abel Ramirez
Digital Content: David Duque
Digital Content: Jonathan Sthory
Digital Content: Camila Estrella
Digital Content: Giuliana Cobo
Trainee: Sebastian Garrido
