Description
Romania is among the last 3 countries in Europe in terms of the number of blood donors. Only 1.7 % percent out of a population of 20 million people has actually donated blood and only 14% of those are young donors. UNTOLD Festival takes place in Cluj Napoca, in between 30 July and 2 August, in the very heart of Transylvania, a place made famous around the world thanks to blood hungry vampires, notably Bram Stocker’s Dracula. In the context of the local blood donors shortage, UNTOLD Festival and INTS decided to take a stand and help raise awareness around the problem by launching a campaign inspired by the very same stories that made the country famous.
This professional campaign titled 'Pay with blood' was published in Romania in July, 2015. It was created for the brand: Untold Festival, by ad agency: McCann. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted over 9 years ago.
Credits
Advertising Agency: McCann, Bucharest, Romania
