Description
The independent Pakruojis Manor Distillery produced a special drink to celebrate the triumph of justice – the imprisonment of Eligijus Masiulis. Why a drink? Because Eligijus Masiulis was bribed by a business conglomerate that dominates the production and sale of alcohol in Lithuania, and the bribe was delivered in a vodka box.
The product’s name – Paskoline (Loan Bitter) – plays on the word ‘loan’, as Eligijus Masiulis claimed that the bribe was a loan, and the type of drink – a bitter. Its design tells the story of corruption.
Loan Bitter spoke to all Lithuanians as the entire country held its breath while following the trial. It embraces the sense of drama, political falsehood, and the bittersweet irony around this bribery scandal.
This professional campaign titled 'Paskoline (The loan bitter)' was published in Lithuania in November, 2023. It was created for the brand: Pakruojis Manor Distillery, by ad agency: Not Perfect Vilnius. This Design medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 6 months ago by Creative director: Marius Lukosius of Not Perfect Vilnius.
Credits
Advertising agency: Not Perfect Vilnius
