Description
You couldn't have missed the bikercore trend, aka matching a motorcycle jacket with my Balenciaga.
All the stars wear them, everyone wants them. In just a few years, the biker lifestyle has taken over the catwalks and influencer’s wardrobes. The motorcycle jacket symbolizes freedom, self-assurance, and empowerment.
Honda has rapidly transformed into a full-fledged fashion brand, collaborating with multiple brands and being sold on second-hand websites alongside the biggest luxury brands. Fans are clamoring for the most beautiful pieces. But are they familiar with our iconic models: our motorcycles?
Paris, London, Milan, Le Mans.
During the last Paris Fashion Week, Honda Moto showcased a series of diptychs, matching jackets with iconic motorcycles from its range.
Simultaneously, the brand unfollowed all its social media accounts, focusing solely on the fashion industry and following trendsetters like Vogue, Elle, Dazed, Loic Prigent, Rihanna, and Kim K.
This on-site and online campaign increased traffic to Honda's motorcycle website and reinforced the brand's inclusive image, uniting motorcycle hardcore fans and fashion aficionados.
This professional campaign titled 'Paris, London, Milan, Le Mans.' was published in France in September, 2024. It was created for the brand: HONDA Moto France, by ad agency: DDB Paris. This Film, Integrated, and Print media campaign is related to the Automotive and Fashion industries and contains 6 media assets. It was submitted 8 months ago.
Credits
Client : HONDA MOTO FRANCE
Managing director : Frédéric Puybareaud
Marketing department manager : Julie Coriol
Communication manager: Valérie Larousse
Advertising agency : DDB PARIS
CCO : Alexander Kalchev
Copywriter : Julien Kosowski
Art Director: Jenna Haugmard
Vice president : Vincent Léorat
Account manager : Tom Salvan
Strategic Planner : Claude-Henri Galbois
Art Buyer: Fabien Donnay
Print production : Erick Barbotte, Corinne Vulliez
Social media : Yannick Leon, Sirine Mokdes, Éloi Vinet.
