Parents' Wake Up Call

ambino is a babysitting and childcare app that helps parents find trusted and recommended help at the touch of a button. Our team recognized that parents often don’t realize that they haven’t had a break or a date night in a while. We saw an opportunity to raise awareness about the convenience and efficiency of bambino, and their trusted sitters, all while sending parents a wake up call. We aimed to underscore ways in which devoted and loving parents can go can go and take care of themselves while not feeling guilty about leaving their kids alone. Parents and kids both can have a fun night out, or in with Bambino. Our campaign manifested itself in copy-driven ads that encouraged parents to take time for themselves and take a much needed break.